Technology and ecommerce go hand in hand. Ecommerce has been going through continuous change in recent years, partly due to emerging technologies that are transforming the online shopping experience and the way in which online stores operate.
It can be challenging to keep up when there are constantly new trends developing, which is why it is helpful to look back at some of the biggest tech trends in ecommerce in 2024.
These are the trends that have had a huge impact on the industry, and online store owners need to familiarize themselves with them if they have not already. Keep reading to find out more.
1. Artificial Intelligence
Like most industries, AI has been a game changer in ecommerce in 2024. There are many ways that AI is transforming e-commerce, including predicting purchasing patterns, personalized marketing, chatbots, and AI-powered algorithms helping to improve product discovery for customers.
Of course, AI will only become more prevalent in the years to come, so it is important for ecommerce store owners to embrace AI and stay abreast of the latest developments.
2. Augmented Reality
Augmented reality (AR) is another type of tech that is transforming the ecommerce landscape by providing a far greater shopping experience for customers.
Ecommerce has always been limited by the fact that consumers cannot physically see or hold products, but AR can overcome this by visualizing products in a real-life setting, such as visualizing a sofa chair in their home. This can take some of the risk out of shopping online for customers.
3. PPC Advertising
In a hyper-competitive marketplace, ecommerce store owners must know how to get their shops seen. One of the best ways to do this is with Amazon PPC (pay-per-click) advertising. This is a form of advertising where advertisers bid on relevant keywords so that products appear as sponsored ads when a customer searches for the keyword(s).
This can improve online visibility and should lead to more sales, but for the best results, it is worth enlisting the help of an Amazon PPC agency. This will bring the best return on investment (ROI) while freeing up time for you to focus on other areas.
4. Green Technology
Green technology has been a major trend in 2024. Businesses are under increasing pressure to minimize their carbon footprint and consumers are becoming increasingly eco-aware and selective of the brands they use, so many ecommerce businesses are embracing green tech.
This can include using carbon-neutral shipping methods, switching to eco-friendly packaging, and using green hosting companies, just as a few examples. This can help ecommerce business owners improve their brand reputation while also doing their part to protect the planet.
These have been four of the biggest tech trends when it comes to ecommerce in 2024. Technology has always played a key role in the meteoric rise of ecommerce, but never more so than in 2024, with so many incredible and exciting tech developments that are transforming the way in which people shop online and how online stores operate.
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