Mastering Mobile Surveys in 2024: Top Tools and Winning Strategies

The way we use mobile devices continues to shape our interactions with the world, including how we conduct surveys. Creating engaging and mobile-friendly surveys is essential for collecting valuable data. However, with so many mobile survey tools available, it can be challenging to choose the right one.

This article reviews the best mobile survey tools of 2024, helping you find the ideal platform for your needs. We will also look at best practices for making effective mobile surveys and increasing response rates.

What Makes a Great Mobile Survey Tool?

A person holding a smartphone with a survey displayed on the screen

Before we look at specific tools, it’s important to know what features to look for in a mobile survey platform:

  • Mobile-Optimized Design: The interface should be easy to use on smartphones and tablets. This includes responsive layouts, clear buttons, and large fonts.
  • Offline Functionality: Users should be able to start and complete surveys without an internet connection, with data syncing once they are back online.
  • Engaging Question Types: Offer a variety of question formats like multiple choice, Likert scales, image grids, and emoji ratings to keep users interested.
  • Branded Surveys: Allow customization with your logo, colors, and fonts to maintain brand consistency.
  • Data Analysis and Reporting: Provide robust reporting features with visualizations like charts and graphs to help you gain insights from your data.

Additional Features to Look For

1. Provision to Collect NPS

Many mobile survey tools include the Net Promoter Score (NPS) question. This question (“On a scale of 0 to 10, how likely are you to recommend our brand/product to a friend or colleague?”) measures customer loyalty and satisfaction.

Here’s how to interpret NPS scores:

  • 0-6: Detractors – These customers are unhappy and may spread negative word-of-mouth.
  • 7-8: Passives – These customers are neutral and unlikely to actively promote or criticize your brand.
  • 9-10: Promoters – These are loyal customers who are likely to recommend your brand to others.

What is a good NPS score for your brand??

A “good” NPS score varies by industry, but generally:

  • A score above 70 is considered excellent.
  • A score between 50-69 is good.
  • A score below 50 indicates room for improvement.

2. Integration with Other Tools

Ensure the survey tool can integrate with other software you use, such as CRM systems or email marketing platforms. Integration helps streamline your workflow and improves data management by allowing seamless data transfer between systems.

For example, integrating with a CRM system can automatically update customer records based on survey responses, providing up-to-date information for your sales and support teams. Integration with email marketing platforms enables automated follow-ups based on survey feedback, enhancing customer engagement and satisfaction.

These connections help reduce manual data entry, minimize errors, and ensure that your data is consistent and actionable across all your tools.

Top Mobile Survey Tools in 2024

Here are some of the leading mobile survey tools, along with their key features and pricing:

  • SurveyMonkey: Known for its user-friendly interface, extensive question library, and strong reporting features. The mobile app ensures a smooth experience for respondents. Plans start at $25 per month.
  • Typeform: Famous for its visually appealing, conversational-style surveys, Typeform creates engaging mobile experiences. The free plan allows up to 100 responses per survey, with paid plans starting at $25 per month.
  • JotForm: This versatile form builder offers a mobile-friendly interface and a wide range of customization options. It integrates with various third-party tools and supports offline data collection. Paid plans start at $39 per month.
  • SurveySparrow: Focused on conversational surveys, SurveySparrow makes surveys more engaging on mobile devices. It offers branching logic and skip logic to personalize the survey experience. Plans start at $29 per month.
  • Google Forms: A free and easy-to-use option from Google, ideal for basic surveys and quick feedback collection. While it has limited customization options, its mobile-friendly interface makes it a convenient choice for simple surveys.
  • SurveySensum: A mobile-first survey platform that emphasizes ease of use for both creators and respondents. It features offline data collection, real-time data analysis, and skip logic. Pricing is not readily available, but SurveySensum offers a free trial.

Crafting Winning Mobile Surveys: Best Practices

Now that you know about the top tools, here are some strategies to make your mobile surveys more effective:

  1. Keep it Short and Sweet: Mobile users often have limited attention spans. Aim to create surveys that can be completed in 5-10 minutes. Shorter surveys are more likely to be finished, giving you more complete data.
  2. Start with the Most Important Questions: Place the most important questions at the beginning of the survey. This ensures that you gather critical information even if respondents do not complete the entire survey.
  3. Use Clear and Simple Language: Avoid using jargon or overly technical terms. Write questions in clear, concise language that is easy to understand on a small screen. This makes it easier for respondents to give accurate answers.
  4. Leverage Visual Appeal: Incorporate visual elements like images, videos, or progress bars to make the survey more engaging. Visuals can break up the text and make the survey more interesting, encouraging respondents to complete it.
  5. Optimize for Mobile Devices: Ensure that your survey design is mobile-friendly. Use large buttons, simple navigation, and a layout that adapts to different screen sizes. This improves the user experience and increases the likelihood of survey completion.
  6. Test Your Survey: Before distributing your survey, test it on various mobile devices to check for any issues. Make sure the survey works well on different screen sizes and operating systems. This helps you identify and fix problems that could hinder respondents.
  7. Provide Clear Instructions: Give clear instructions at the beginning of the survey and for individual questions if needed. This helps respondents understand what is expected and reduces confusion, leading to more accurate responses.
  8. Use Engaging Question Types: Include a variety of question types such as multiple choice, Likert scales, and open-ended questions. This keeps the survey interesting and allows you to collect different types of data.
  9. Offer Incentives: Consider offering incentives such as discounts, gift cards, or entries into a prize draw for completing the survey. This can increase participation rates and motivate respondents to complete the survey.
  10. Follow Up: Send follow-up reminders to respondents who have not completed the survey. A polite reminder can encourage them to finish the survey and provide their input.

By following these best practices, you can create mobile surveys that are engaging, easy to complete, and provide valuable data for your needs.

Conclusion

Mobile surveys are a powerful tool for gathering valuable data, especially in an age where smartphones are integral to daily life. By choosing the right survey platform and following best practices, you can create effective and engaging surveys that yield high response rates and insightful results.

Consider the features that matter most to your organization, such as mobile optimization, offline functionality, and integration with other tools. Utilize strategies like keeping surveys short, using clear language, and incorporating visual elements to enhance user experience. Remember to test your surveys on various devices and provide clear instructions to respondents.

With careful planning and execution, mobile surveys can be an efficient way to understand your audience, gather feedback, and make informed decisions that drive your organization forward.

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Bret Mulvey

Bret is a seasoned computer programmer with a profound passion for mathematics and physics. His professional journey is marked by extensive experience in developing complex software solutions, where he skillfully integrates his love for analytical sciences to solve challenging problems.