You show up to conferences armed with marketing collateral, business cards, and your best elevator pitch. You optimize your website for relevant keywords, produce helpful content, and carefully cultivate a strong brand identity.
But even after all that, it still feels impossible to stand out. The space is simply noisy—hundreds of security brands competing to be heard by the same over-capacity audiences. As hard as you try to differentiate, your messages get lost in the fray.
There’s no doubt that it’s frustrating to work so hard building differentiation and still feel invisible. But with the right press release distribution platform, you can cut through the noise to share company news that positions you as an industry leader.
The key is finding premium content distribution services that go beyond just blasting press releases and praying something sticks. The top players have finely-tuned media contact lists, know which publication will move the needle, and provide analytics so you can track engagement. Could one of these four press release power players hold the key to finally making your mission heard?
Here are the four best distribution platforms for Cybersecurity press release:
1. CyberNewsWire
When it comes to cybersecurity press releases, CyberNewsWire speaks the language fluently. They intimately understand the rapidly evolving infosec world, from breaches to vulnerabilities to the latest innovations.
While mainstream distribution wires struggle to penetrate niche security publications, CyberNewsWire has already become the go-to for many in the industry. Their unparalleled cybersecurity and IT media connections ensure your news reaches the right eye.
For security startups hungry for attention or vendors aiming to inform CISOs, CyberNewsWire checks all the boxes. They talk directly to the audiences that influence purchasing decisions, and they have unbeatable credibility with overworked infosec journalists flooded with releases daily.
CyberNewsWire also offers strong value, with competitive pricing for companies of all sizes. For any organization wanting to cut through the clutter and establish itself as a leader, CyberNewsWire as a cyber/cybersecurity press release distribution platform should be top of the list.
2. Cision
For over 70 years, Cision has established itself as a dominant force in public relations, serving as a go-to solution for Fortune 500 brands and enterprises worldwide. But it provides more than just press release distribution – Cision offers an impressively robust all-in-one PR platform beyond blasting out announcements.
As a leading end-to-end PR platform, Cision combines everything modern marketing teams need to execute large-scale high-impact campaigns. Its unmatched media database provides access to over 200,000 media contacts worldwide, covering all major industries. Tight integration between distribution, monitoring, analytics, and reporting tools enables oversight from one centralized dashboard.
There’s no doubt that Cision is a leader in fully integrated PR platforms. However, its strength as an industry-wide solution does not mean it needs more specialized capabilities tailored to the unique needs of the cybersecurity realm. With security-focused features or established connections for sending a cyber press release to infosec media circles, Cision may only sometimes provide the best fit or value for cybersecurity PR teams’ budgets.
3. EIN Presswire
Are you frustrated by press releases with mediocre reach or sky-high rates? EIN Presswire closes the gap between affordability and visibility impact for today’s budget-focused companies.
Unlike platforms offering minimal scope for reasonable pricing or unreasonable premiums for expansive distribution, EIN Presswire puts actual PR reach within grasp for organizations of any size. Their pricing transparency and competitive plans enable startups and enterprises to maximize communication ROI.
Yet affordability doesn’t mean a compromise on visibility firepower. EIN Presswire continues expanding an already impressive media network that drives optimized amplification suited for every client’s audience and awareness goals. Cybersecurity startups can stretch modest PR budgets to drive growth while global brands execute high-authority announcements across regions.
4. BusinessWire
Chances are you’ve heard of BusinessWire – they’ve been a big name in press release distribution for over 60 years. But behind the brand notoriety lies an unmatched global network and multimedia capabilities that cement them as leaders across North America, Europe, and Asia Pacific.
While BusinessWire has built a reputation on servicing large-cap enterprises and public companies, make no mistake—its international scope and regulatory expertise offer value at any stage. Early-stage startups can amplify visibility just as effectively as established brands, using BusinessWire’s real-time analytics and translation features to deliver tailored announcements worldwide.
BusinessWire doesn’t just do basic distribution—it offers multimedia features that incorporate graphics, video, and images. This expands reach beyond financial publications to general-interest outlets. Combine this with multilingual translations, and making a splash that resonates across continents is easy.
The premium pricing does mean BusinessWire is best suited for organizations with bottomless PR budgets. However, for global impact across financial and general news media, BusinessWire remains a go-to choice for placing your message anywhere.
Should You Go With a General Newswire or Cybersecurity Specialist?
When distributing your cybersecurity press release, you have two main options: utilize an expansive, mainstream newswire or go with a platform specifically focused on the infosec industry. Both routes have unique pros and cons.
General newswires like Cision or BusinessWire boast massive media contact lists and high visibility. However, they often need more specialized knowledge of the fast-moving cybersecurity landscape. On the other hand, cybersecurity-specialized distribution like CyberNewsWire services have unmatched connections with key infosec publications. However, their overall reach beyond technology trade media may be more limited.
Ultimately, your choice comes down to your target audience and overall visibility goals. If you prioritize content distribution and exposure in IT trade outlets, then a cybersecurity-focused platform is likely the way to go. But if wider general news pickup is equally important, a bigger general newswire could make more sense.
